The Successful Business Plan – Secrets and Strategies
Secrets and Strategies
Paperback Engels 2008 4e druk 9781841128078Samenvatting
The ultimate purpose of developing a business plan is to have a successful business. In the long run, it is fruitless to write a business plan that can raise the funds you seek if your enterprise is so poorly conceived it is bound to fail. So a successful business plan should address the long–term needs of your business and devise strategies that enhance both the overall performance of your company and your personal satisfaction.
Table of contents:
Section I Starting the Process
The Successful Business
Getting Your Plan Started
Making Your Plan Compelling
Section II Business Plan Components The Executive Summary
Company Description
Industry Analysis & Trends
Target Markets
Competition
Strategic Position & Risk Assessment
Marketing Plan & Sales Strategy
Operations
Technology Plan
Management & Organisation
Community Involvement & Social Responsibility
Development, Milestones & Exit Plan
The Financials
The Plan′s Appendix
Section III Putting the Plan to Work
Preparing, Presenting & Sending Out Your Plan
Looking for Money
Using Your Plan for Classes & Competitions
Internal Planning for Existing Businesses & Corporations
Time Saving Tips
Section IV Special Considerations
Considerations for Internet, "e–businesses"
Considerations for Retailers
Considerations for Manufacturers
Considerations for Service Businesses
Section V Reference
Outline of a Business Plan
Business Terms Glossary
Funding Sources
Research Sources Entrepreneur′s Sources
Specificaties
Lezersrecensies
Inhoudsopgave
<p>About the Contributors</p>
<p>Acknowledgments</p>
<p>Foreword</p>
<p>Foreword to the Fourth Edition</p>
<p>How to Use This Book</p>
<p>Introduction</p>
<p>Section I Starting the Process</p>
<p>Chapter 1 The Successful Business 1</p>
<p>Chapter 2 Getting Your Plan Started 13</p>
<p>Chapter 3 Making Your Plan Compelling 35</p>
<p>Section II Business Plan Components</p>
<p>Chapter 4 The Executive Summary 47</p>
<p>Chapter 5 Company Description 59</p>
<p>Chapter 6 Industry Analysis & Trends 73</p>
<p>Chapter 7 Target Market 87</p>
<p>Chapter 8 Competition 103</p>
<p>Chapter 9 Strategic Position & Risk Assessment 119</p>
<p>Chapter 10 Marketing Plan & Sales Strategy 133</p>
<p>Chapter 11 Operations 155</p>
<p>Chapter 12 Technology Plan 181</p>
<p>Chapter 13 Management & Organization 189</p>
<p>Chapter 14 Community Involvement & Social Responsibility 211</p>
<p>Chapter 15 Development, Milestones, & Exit Plan 221</p>
<p>Chapter 16 The Financials 237</p>
<p>Chapter 17 The Plan′s Appendix 283</p>
<p>Section III Putting the Plan to Work</p>
<p>Chapter 18 Preparing, Presenting, & Sending Out Your Plan 289</p>
<p>Chapter 19 Looking for Money 299</p>
<p>Chapter 20 Using Your Plan for Classes & Competitions 315</p>
<p>Chapter 21 Internal Planning for Existing Businesses & Corporations 327</p>
<p>Chapter 22 Time Saving Tips 337</p>
<p>Section IV Special Considerations</p>
<p>Chapter 23 Considerations for Internet, "e–businesses" 343</p>
<p>Chapter 24 Considerations for Retailers 363</p>
<p>Chapter 25 Considerations for Manufacturers 369</p>
<p>Chapter 26 Considerations for Service Businesses 375</p>
<p>Chapter 27 Business Planning in a Weak (or Strong) Economy 381</p>
<p>Section V Reference</p>
<p>Outline of a Business Plan 391</p>
<p>Business Terms Glossary 395</p>
<p>Funding Sources 399</p>
<p>Research Sources 404</p>
<p>Entrepreneurs′ Sources 411</p>
<p>Index 415</p>
<p>Income Statement, Annual 276</p>
<p>Cash–Flow Projection 278</p>
<p>Balance Sheet 280</p>
<p>Sources & Uses of Funds 281</p>
<p>Assumption Sheet 282</p>
Anderen die dit kochten, kochten ook
-
Peter Geelen€ 34,90 -
James Cadle€ 72,70
-
Marieke Pijler€ 39,00
-
Kim Pot€ 23,50
-
Winnie Weintré€ 24,95
-
Ad Veken€ 23,99
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan