Strategisch management

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J. Lindemann

The Economy of Brands

paperbackEngels9781349312818 7-5-2010

In many businesses brands account for the majority of shareholder value. It is crucial to understand how the economy of brands works and can be exploited to create sustainable value. Meer

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A. Oade

Managing Challenging Clients

paperbackEngels9781349315581 27-8-2016

Do you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose business or take a reputational hit if you don't do so well enough? Meer

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A. Oade

Working in Adversarial Relationships

paperbackEngels9781349315604 1-1-2011

A highly practical and insightful book; it will help you to perform more effectively in a workplace which requires you to function effectively in predominantly adversarial relationships. Meer

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M. Conroy

An Ethical Approach to Leading Change

paperbackEngels9781349315666 10-12-2009

MacIntyre's narrative based virtue ethics have for the first time in this book been applied to an organization undergoing change driven by market forces and a society that wants more for less with scant regard for the means by which that is achieved. Meer

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L. Berlie

Alliances for Sustainable Development

paperbackEngels9781349316670 27-11-2009

A lively and hands-on exploration of corporate-NGO alliances. It offers original insight to understand why alliances exist and to what end. It also looks into the asymmetries between partners and dwells on three crucial aspects of alliances management : alliance capacity development, stakeholder involvement and alliance metrics. Meer

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D. Yang

Understanding and Profiting from Intellectual Property

paperbackEngels9781349336241 4-12-2012

A new look at the strategic and managerial issues surrounding intellectual property (IP) and international commercialization in the international market. Meer

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Competitive Strategies

paperbackEngels9781349337279 30-11-2012

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Meer

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Family Business as Paradox

paperbackEngels9781349318537 13-10-2010

Rather than having to choose between the family and the business, the authors argue that if family-owned businesses can consciously manage and over time, perhaps, synthesize these contradictions, the Family Enterprise will have a long-term strategic and competitive advantage and the family will remain committed to continuity. Meer

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S. Leach

Managing in a Political World

paperbackEngels9781349318995 14-10-2010

Steve Leach identifies the key challenges facing chief executives in British local government in operating in an environment where party politics is a dominant force. Meer

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The High Engagement Work Culture

paperbackEngels9781349338634 31-5-2012

The 2008 crisis set off a systemic panic which almost engulfed the world's financial system. Through a lens of sustainability this book examines how organisations can explore a new business culture today. Meer

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Learning From World Class Manufacturers

paperbackEngels9781349338658 4-12-2012

Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. Meer

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The Five Futures Glasses

paperbackEngels9781349319718 28-4-2010

This is an inspiring, and practical book about seeing more of the future markets than the competitors. It is the first comprehensive model for analyzing and managing the future systematically and effectively. Meer

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M. O'Mullane

University Leadership

paperbackEngels9781349339488 4-10-2011

Using a platform of substantial theories and applications, this book explores approaches taken to university leadership, how leadership is formed, and challenges that leadership of universities experiences within the context of Europe. Meer

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Developing Multicultural Leaders

paperbackEngels9781349339587 26-7-2011

The authors identify three stages of leadership development:early ingredients for success starting from childhood;paths that current and aspiring leaders should follow once they start a career; and what leaders should doexceptionally well to become and remain outstanding in organizations operating in multicultural environments. Meer

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Innovations in Stress and Health

paperbackEngels9781349321520 6-9-2011

The costs of stress and ill-health to society are enormous. In recent years, there has been an increasing focus on workplace initiatives to reduce stress and improve individual resilience. Meer

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Marianne Coleman

Women at the Top

paperbackEngels9781349321803 10-2-2016

The authentic voices of sixty successful women, identify the challenges that they have faced in their careers and the ways in which they have overcome them. Meer

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Sunset in the Land of the Rising Sun

paperbackEngels9781349321841 7-5-2010

Even casual observers will be familiar with the Cherry Blossom or Sakura tress of Japan. When in full bloom the sight is spectacular but it sadly only takes a week until the tree is bare. Meer

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R. Andrews

Strategic Management and Public Service Performance

paperbackEngels9781349322053 8-11-2011

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Kenneth A. Loparo

Personal Brands

paperbackEngels9781349322268 27-10-2010

The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. Meer

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Coherence in the Midst of Complexity

paperbackEngels9781349341474 15-12-2011

A discussion on the social complexity approach, where dialogue and stories allow for the degrees of freedom needed for the opportunities of emergence to take root. Meer

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