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Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.
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What can we tell about the future of automobiles and the industries that make them by examining their past? Wormald and Rennick trace the history of powered land transport, the rise and fall of the railways, the spectacular rise of the automobile, and what might come next. Meer
Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand. Meer
The strategic concepts and tools illustrated in this book provide a framework for devising and implementing strategies favouring longevity of family-controlled business entities. Meer
Everybody in business is involved in negotiating internally and externally. The impact of this can have consequences for revenue and profitability, so it is more important than ever to be an effective negotiator for business success. Meer
Embracing social technologies at work is not just a blog from the CEO. It is about understanding all the opportunities where social media and technology activities could improve your company from marketing to operations. Meer
Using the Enel case, this volume unpacks the effective implementation of an ambidextrous perspective on adaptation and change, providing some key lessons for managers and scholars. Meer
Based on unique access interviews with leading chairmen and senior executives, All Above Board examines the key functions of the ideal 21st century board, how and why badly led boards fail, and what changes can be made to improve board behavior and efficiency for best practice. Meer
Very few companies are successful in undertaking strategic transformation while maintaining long term superior financial performance. This book, by leading strategy experts, draws upon extensive interviews with business leaders and insights from companies faced with this challenge. Meer
This book investigates the trends and challenges that ports, logistics and supply chains have tackled in recent decades and the way forward. A new concept, port focal logistics is introduced which appreciates the efforts by previous studies in this field, but simultaneously recognize the limitations, and the need for further improvements. Meer
Family Business Conflict Archetypes, Frames, Roles, and Tactics are discussed in this book with a view toward educating readers to the common conflict cycles that family businesses encounter. Meer
In most organizations, errors - although common and unavoidable - are rarely mentioned bottom-up. Using this example of the high risk aviation industry this book assess how active error management can work and lead to success. Meer
Presents papers which grapple with some of the most important developments and challenges in International Business, both for the firms who must fashion strategy within a rapidly changing world economic order and researchers who seek to explain the nature of these shifts and how firms respond. Meer
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. Meer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more. Meer
Why do most growth companies stop growing? What can leaders do to overcome the barriers to growth? The Curve Ahead tackles these questions using examples from brands like LoJack and Myspace which experienced a similar decline. Meer
Describes the decisions that led to the success of 16 software companies. The decisions are illustrated in detail, providing entrepreneurs with insights into what it takes to make a decision that can change the future of a company. Meer
The goals of Management and the Gospel: Luke's Radical Message for the First and Twenty-First Centuries may appear to be simple: it describes what management theory and practice looked like in the first century, uses this as a lens to examine what the Gospel of Luke says about management, and draws out implications for today. Meer
The first ever comprehensive guide to family business succession planning. This book covers everything from what family business ownership is and how to structure ownership bylaws to business structure, leadership transition, and how a founder exits the business. Meer
Too many decisions are taken too slowly or not at all because of the dithering behavior of our leaders, often leading to failure of the project, or worse, the organization. Meer
It is not always possible to interview or meet people face-to-face before significant negotiations or decisions have to be made. They may be business competitors or candidates for an important leadership role. Meer
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