Strategisch management

Neem de juiste beslissingen op het juiste moment met boeken die strategie concreet maken. Of het nu gaat om concurrentieanalyse, positionering of groeistrategieën – deze titels helpen je vooruitkijken én koers houden.

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New Issues in Financial Institutions Management

gebondenEngels9780230278103 6-10-2010

This book examines new issues in financial markets and institutions raised by the global economic crisis that began in 2007. The four main themes are: management, innovation and technology in banking; efficiency and productivity; consolidation; and corporate governance issues. Meer

64,66

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P. Rajagopal

Darwinian Fitness in the Global Marketplace

gebondenEngels9780230369085 16-11-2012

Reviews theories of competition and existing literature, and examines the attributes of market competition and strategies adhered to by firms in the global marketplace. Meer

64,66

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G. Calabrese

The Greening of the Automotive Industry

gebondenEngels9780230369092 29-5-2012

An examination of the greening of the automotive industry by the path dependence of countries and carmakers' trajectories. Three sources of path dependency can be detected: business models, consumer attitudes, and policy regulations. Meer

142,48

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Kimberly A. Whitler

Positioning for Advantage – Techniques and Strategies to Grow Brand Value

gebondenEngels9780231189002 12-10-2021

36,37

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Offshore Outsourcing of IT Work

gebondenEngels9780230521858 1-2-2008

This book considers offshore client/supplier relationships' biggest challenges, including the protection of intellectual property, and managing knowledge transfer and offshore outsourcing at project level. Meer

64,66

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The Friction Project

PaperbackEngels9780241594865 6-2-2025

16,30

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For the Greater Good of All

gebondenEngels9780230104037 14-12-2010

This volume draws on disciplines as different as Psychology, Anthropology, History and Biology to explain when and why individuals act to promote their own self-interest and when they sacrifice their own outcomes so that others can benefit. Meer

64,66

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Innovative Approaches to Global Sustainability

paperbackEngels9780230104051 23-3-2011

A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important. Meer

64,66

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M. McKinley

Ethics in Marketing and Communications

gebondenEngels9780230358553 13-12-2011

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer

64,66

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Super Thinking

PaperbackEngels9780241336359 20-6-2019

24,65

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Gender, Power and Management

gebondenEngels9780230232259 3-5-2011

Women are now part of senior management in higher education (HE) to varying degrees in most countries and actively contribute to the vision and strategic direction of universities. Meer

64,66

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Competitive Strategies

gebondenEngels9780230301641 30-11-2012

This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons. Meer

156,63

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S. Soderman

Football and Management

gebondenEngels9780230391178 14-11-2012

What happens off the football pitch? This volume mixes storytelling with theoretical and conceptual reasoning to analyse marketing, product, product development and management, as well as (in football terms), the atmosphere, match, training and club management. Meer

128,33

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D. Padua

Trust, Social Relations and Engagement

gebondenEngels9780230391246 31-7-2012

Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. Meer

128,33

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J. Harris

Transformative Entrepreneurs

gebondenEngels9780230340268 7-2-2012

Meticulously researched with fresh insights into the entrepreneurial process, Jeffrey Harris brings the in-depth perceptions from his nearly thirty years of venture capital experience to provide a thorough understanding of the transformative ideas and leadership abilities that separate the winners and losers. Meer

57,58

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M. Ingwer

Empathetic Marketing

gebondenEngels9780230340275 16-7-2012

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Meer

85,88

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Mark Kennedy

Shapeholders – Business Success in the Age of Activism

gebondenEngels9780231180566 13-6-2017

36,37

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K. Kase

Phronesis and Quiddity in Management

gebondenEngels9780230348004 17-12-2014

Phronesis and Quiddity in Management addresses the issue of the excellence in judgment-making, its concept and characterisation. This book investigates first into what constitutes excellent managerial skills centred on leadership revolving around judgement-making (rather than decision-making) and second into whether they can be taught. Meer

128,33

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F. Godart

Unveiling Fashion

gebondenEngels9780230358355 27-3-2012

Proposing a comprehensive account of the global fashion industry this book aims to present fashion as a social and cultural fact. Drawing on six principles from the industry, Godart guides the reader through the economic, social and political arena of the world's most glamorous industry. Meer

57,58

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William Duggan

Strategic Intuition – The Creative Spark in Human Achievement

gebondenEngels9780231142687 2-11-2007

32,13

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