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Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share. Meer
The personal brand, like commercial brands, can become a means of affirming identity, highlighting ability and establishing reputation. Successful, stand-out people build their personal brand and make it count in their professional and personal lives. Meer
This book provides unique and powerful insights into what it takes to succeed as a chairman leading a modern organization. Based on global research, the authors unveil the six disciplines of world-class chairmen. Meer
Shows how business is changing people's lives through the power of purpose, culture and campaigning. This book uncovers the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Meer
Challenging existing ideas about not only what constitutes retail shrinkage, but also the approach that should be adopted to deal with it, it critically examines how current approaches to managing shrinkage are at best preventative, and how through operational excellence, organizations can reduce the impact it has on their profitability. Meer
This book brings together non western, indigenous and eastern perspectives on leadership. Leadership theory has for too long been the exclusive domain of western academics developing leadership theories from the perspective of western institutions. Meer
Psychopaths are little understood outside of the criminal image. However, as the recent global financial crisis highlighted, the behavior of a small group of managers can potentially bring down the entire western system of business. Meer
Green business is here. It is a multi billion business with enormous growth potential, driven by megatrends such as demographic change, climate change and urbanization. Meer
The world's governments are overwhelmed with climate change, war and unrest, the global financial crisis and poverty but there is a promising invention in Global Action Networks (GANs). Meer
Why do some companies succeed better than others? It is well known that there are many variables such which may impact a company's performance. The authors present their new model for Market Proactiveness which shows organizations how to anticipate change and respond to it before they are forced to do so, and improve their overall performance. Meer
For all of the technical explanations for meltdown in the financial markets during the banking crisis, the most readily accepted and almost universal explanation is the single word 'greed'. Meer
Eco-Innovation considers the impact industry has on our environmental surroundings whilst exploring the need for more sustainable development. The concept of sustainable development and the general understanding of the interdependence of the environment and the economy are both examined in this thought-provoking new book. Meer
A concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important. Meer
The 2008 crisis set off a systemic panic which almost engulfed the world's financial system. Through a lens of sustainability this book examines how organisations can explore a new business culture today. Meer
Manufacturing managers are still focused on the short-term tactical issues related to their business. Strategic issues tend to receive less attention. Meer
The authors identify three stages of leadership development:early ingredients for success starting from childhood;paths that current and aspiring leaders should follow once they start a career; and what leaders should doexceptionally well to become and remain outstanding in organizations operating in multicultural environments. Meer
Tackles the nuts and bolts of communication at work in a no-nonsense way with startling honesty and practical tips. The authors' views are supported by comment from an impressive line up of experts whose communication strategies drive a range of successful organizations. Meer
This book provides in-depth insights into the practices that lead to success in global sourcing. Written by internationally acclaimed academics, it covers best practices on IT outsourcing, offshoring, business process outsourcing and netsourcing. Meer
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