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Pagina 191 van 3.823 resultaten

Anuj Bharadwaj

Organic Leads Secrets

PaperbackEngels9798888152768 19-9-2022

12,71

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Create Your Own Superfans

PaperbackEngels9789401482707 30-6-2022

Create your own Superfans is a clear and practical guidebook for successfully dealing with all matters related to brand ambassadors, recommendations and word-of mouth advertising. Meer

43,21

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David Kent Waer

Common Market Antitrust

paperbackEngels9789401500319

60,99

Verwachte levertijd ongeveer 9 werkdagen

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Sathit Parniangtong

Competitive Advantage of Customer Centricity

paperbackEngels9789811351389 12-12-2018

This book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons for viewing customers as assets that a firm needs to acquire, develop and cultivate in order to generate profitable relationships, and champions customer profitability as the metric for measuring business performance. Meer

96,99

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Marketing and Smart Technologies

gebondenEngels9789813341821 10-3-2021

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. Meer

396,99

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Ofer Mintz

The Post-Pandemic Business Playbook

gebondenEngels9789811658679 13-2-2022

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. Meer

43,69

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Ofer Mintz

The Post-Pandemic Business Playbook

paperbackEngels9789811658709 14-2-2023

43,69

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Marketing in a Transition Economy

gebondenEngels9789819735525 4-7-2024

This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. Meer

135,19

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

PaperbackEngels9789811274466 5-10-2023

81,61

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Ashok (Nus, S'pore) Charan

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

PaperbackEngels9789811274480 5-10-2023

81,61

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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

GebondenEngels9789811276057 5-6-2023

176,29

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Xinxun Wu

Development Report on China’s New Media

gebondenEngels9789811036828 16-3-2017

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. Meer

156,99

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Global Luxury

paperbackEngels9789811353482 25-12-2018

This book explores the luxury industry and how it has undoubtedly been one of the fastest-growing sectors since the 1970s, and one in which Europe has managed to strengthen its competitiveness in the world market. Meer

220,59

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Postcolonial Marketing Communication

gebondenEngels9789819702848 21-4-2024

This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Meer

192,99

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Digital Marketing Technologies

paperbackEngels9789819706068 20-4-2024

This book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. Meer

110,79

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Lisa Harrison

Unpacking Micro-Influence within the Australian Creative Sectors

gebondenEngels9789819759132 1-10-2024

This book explores the impact of micro-influencers in the digital age, focusing specifically on creative professionals in the Australian communications industry. Meer

104,69

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Omar Hasan Salah

Critical Factors for Adoption of Customer Relationship Management

paperbackEngels9789819983209 16-12-2023

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. Meer

54,99

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Krittinee Nuttavuthisit

Qualitative Consumer and Marketing Research

paperbackEngels9789811361418 21-2-2019

This book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Meer

96,99

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Anshuman Sharma

Sales Mantras

PaperbackEngels9798889512493 17-1-2023

14,18

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Ds Vignesh

Connect and Convert

PaperbackEngels9798889752325 13-2-2023

14,18

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