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paperbackEngels9781349455294 20-3-2013
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as the long-term effects.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781138412545 27-7-2017
247,40
Verwachte levertijd ongeveer 11 werkdagen
GebondenEngels9781138583603 4-6-2019
This book provides a comprehensive discussion of the phenomenon of World Heritage tourism through a critical, global perspective that encompasses both supply and demand.  Meer
71,67
Verwachte levertijd ongeveer 11 werkdagen
paperbackEngels9781402077531 31-12-2003
Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand.  Meer
60,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403912671 11-6-2004
The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence.  Meer
61,99
Verwachte levertijd ongeveer 9 werkdagen
gebondenEngels9781403996633 14-5-2009
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.  Meer
80,29
Verwachte levertijd ongeveer 9 werkdagen
PaperbackEngels9781412987240 13-12-2011
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.  Meer
172,04
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412900027 21-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
269,56
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412900034 7-4-2004
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.  Meer
91,02
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412909235 26-4-2006
Explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. This text presents marketing concepts, supported with real-world examples.  Meer
289,06
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412910330 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
160,04
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412910347 10-3-2006
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.  Meer
52,-
Verwachte levertijd ongeveer 16 werkdagen
GebondenEngels9781412918862 24-10-2007
Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research.  Meer
233,55
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412921206 2-3-2006
Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise.  Meer
61,01
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781420256383 19-1-2011
Good communication is essential to the successful organisation-that's why today's top managers demand top performance from their PR team. This book equips the reader with cutting-edge communication strategies to achieve peak PR performance, and fast track their career.  Meer
103,47
Verwachte levertijd ongeveer 9 werkdagen
GebondenEngels9781412930871 23-10-2006
Packed full of lively debate and funny anecdotes, covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not, this book looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
88,02
Verwachte levertijd ongeveer 16 werkdagen
PaperbackEngels9781412930888 18-10-2006
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.  Meer
27,99
Verwachte levertijd ongeveer 8 werkdagen
GebondenEngels9781412931212 20-4-2010
Provides not only new insights into the subject but also offers readers a highly applied framework for exploring the contribution of relationship marketing to organisational performance.  Meer
226,05
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781412934299 22-10-2009
This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journals but also from papers published widely across the social sciences.  Meer
751,17
Verwachte levertijd ongeveer 16 werkdagen
paperbackEngels9781441939524 8-12-2010
2.1 E-Government: e-Governance and e-Democracy The term Electronic Government (e-Government), as an expression, was coined after the example of Electronic Commerce.  Meer
180,99
Verwachte levertijd ongeveer 9 werkdagen

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