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Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase.
Inspired by a new technology that can change the world, critical questions need to be addressed. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Introduce your students to the principle aspects of Marketing Management with this market-leading text.
Marketing Management, 16th edition is the ideal support as you introduce your students to the latest practices in the field. Meer
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. Meer
This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. Meer
This book is published open access under a CC BY 4.0 license.
This open access book offers something for everyone working with market segmentation: practical guidance for users of market segmentation solutions; organisational guidance on implementation issues; guidance for market researchers in charge of collecting suitable data; and guidance for data analysts with respect to the technical and statistical aspects of market segmentation analysis. Meer
This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Meer
This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations. Meer
Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Meer
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Meer
This book includes both theoretical results and application cases of analytical modeling based research related to the fashion and textile business. It responds to calls for deeper theoretical foundations as an expansion of research methodology in a field that has to date mostly relied on case studies and empirical analysis. Meer
What does ‘constitutionalism’ mean in our age of globalisation? In which contexts does the discourse of constitutionalism occur? What factors contribute to the creation of a ‘culture’ of constitutionalism at the nation-state level? Meer
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