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Applications of Soft Computing for the Web

gebondenEngels9789811070976 18-1-2018

This book discusses the applications of different soft computing techniques for the web-based systems and services. The respective chapters highlight recent developments in the field of soft computing applications, from web-based information retrieval to online marketing and online healthcare. Meer

120,99

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Yanli Hao

Introduction to E-Commerce

gebondenEngels9789819777891 4-1-2025

This book brings together the new trends, new knowledge, new methods and new tools in the development of e-commerce in China and global and appropriately expounds the basic concepts and cultural concepts of e-commerce from the perspective of e-commerce basic knowledge and e-commerce culture. Meer

132,99

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E-Commerce Industry Chain

gebondenEngels9789819900428 10-4-2023

This book focuses on e-commerce industry chain based on the whole process of e-commerce activities (production, distribution, circulation, consumption). Meer

120,99

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R. Srinivasan

Platform Business Models

gebondenEngels9789811628375 14-6-2021

This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Meer

180,99

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R. Srinivasan

Platform Business Models for Executives

gebondenEngels9789819949090 22-8-2023

This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Meer

96,99

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Ronggang Zhang

The Whole Process of E-commerce Security Management System

gebondenEngels9789811994579 4-2-2023

This book systematically and integrally introduces the new security management theories and methods in the e-commerce environment. Based on the perspective of dynamic governance of the whole process, starting from the theoretical framework, this book analyzes the gap between the current situation and requirements of security management, defines its nature, function, object and system, and designs and constructs the whole process security management organization and operation system of e-commerce. Meer

120,99

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Time-aware Conversion Prediction For E-commerce

GebondenEngels9789813224704 8-3-2018

160,42

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Frank Lavin

THE SMART BUSINESS GUIDE TO CHINA E-COMMERCE

GebondenEngels9789814954655 27-8-2021

35,71

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Economics of Grids, Clouds, Systems, and Services

paperbackEngels9783319619194 4-7-2017

This book constitutes the refereed proceedings of the 13th International Conference on Economics of Grids, Clouds, Systems, and Services, GECON 2016, held in Athens. Meer

60,99

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Measurement, Modelling and Evaluation of Computing Systems

paperbackEngels9783319749464 25-1-2018

This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018. Meer

60,99

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Exploring Omnichannel Retailing

gebondenEngels9783319982724 5-1-2019

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, and which aims to deliver a seamless customer experience regardless of the channel. Meer

180,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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HCI in Business, Government and Organizations. Supporting Business

paperbackEngels9783319584836 13-5-2017

This 2-volume set constitutes the refereed proceedings of the 4th International Conference on HCI in Business, Government and Organizations, HCIBGO 2017, held as part of the 19 International Conference on Human-Computer Interaction , HCII 2017, which took place in Vancouver, Canada, in July 2017. Meer

60,99

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Amy Van Looy

Social Media Management

paperbackEngels9783319373058 23-8-2016

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. Meer

69,39

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Social Media: The Good, the Bad, and the Ugly

paperbackEngels9783319452333 23-8-2016

This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. Meer

60,99

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

gebondenEngels9783319500904 4-5-2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer

144,99

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E-commerce Platform Acceptance

paperbackEngels9783319376776 17-9-2016

This book aims to offer a comprehensive overview of the issues facing organizations when deciding whether to accept e-commerce as a platform for business. Meer

120,99

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Kai Rannenberg

Privacy Technologies and Policy

paperbackEngels9783319447599 3-9-2016

This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. Meer

60,99

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Inventing the Cloud Century

gebondenEngels9783319611600 15-8-2017

This book combines the three dimensions of technology, society and economy to explore the advent of today’s cloud ecosystems as successors to older service ecosystems based on networks. Meer

102,99

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Electronic Commerce 2018

paperbackEngels9783319864600 12-6-2018

This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. Meer

156,99

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