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HCI in Business

paperbackEngels9783319208947 13-7-2015

This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015. Meer

60,99

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Jon Outland

Introduction to Electronic Commerce and Social Commerce

gebondenEngels9783319500904 4-5-2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Meer

144,99

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HCI International 2022 – Late Breaking Papers: HCI for Health, Well-being, Universal Access and Healthy Aging

paperbackEngels9783031179013 16-10-2022

This proceedings LNCS 13521 constitutes the refereed proceedings of the 24th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24th International Conference, HCII 2022, in June 26 to July 1, 2022. Meer

60,99

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Lead Community Fundraising

paperbackEngels9783030778514 2-7-2022

The world is changing, and so are our donors. In the future, it will become even more important for organizations to find leads, supporters and new donors online - because digitization is a bottleneck in fundraising. Meer

60,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems

paperbackEngels9783030783570 6-6-2021

This book constitutes the refereed proceedings of the Third International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021. Meer

60,99

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Digital Marketing in the Automotive Electronics Industry

gebondenEngels9783031307195 10-6-2023

The book complements the current body of knowledge in business-to-business marketing with the experience of many professionals ranging from marketers to top management of a leading automotive semiconductor supplier worldwide. Meer

102,99

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Privacy Technologies and Policy

paperbackEngels9783319314556 10-3-2016

This book constitutes the thoroughly refereed post-conference proceedings of the Third Annual Privacy Forum, APF 2015, held in Luxembourg, Luxembourg, in October 2015. Meer

60,99

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The Decentralized and Networked Future of Value Creation

gebondenEngels9783319316840 24-5-2016

This book identifies, analyzes and discusses the current trends of digitalized, decentralized, and networked physical value creation by focusing on the particular example of 3D printing. Meer

120,99

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Artificial Intelligence and Transforming Digital Marketing

gebondenEngels9783031358272 4-10-2023

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. Meer

336,99

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Successful Digital Transformation Initiatives in SMEs

gebondenEngels9783031364648 23-7-2023

While it is clear that workforce involvement is fundamental for the success of digital transformation, it is also evident that insufficient attention has been paid to emerging strategies to convince employees to become involved. Meer

55,89

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Alan W. Brown

Delivering Digital Transformation

PaperbackEngels9783110660081 8-10-2019

41,80

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Electronic Commerce

gebondenEngels9783319100906 17-2-2015

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Meer

144,99

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E-Technologies

paperbackEngels9783319179568 21-4-2015

This book constitutes the refereed proceedings of the 6th International Conference on E-Technologies, MCETECH 2015, held in Montréal, Canada, in May 2015. Meer

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E-Commerce and Web Technologies

paperbackEngels9783319536750 15-2-2017

This book constitutes revised proceedings of the 17th International Conference on E-Commerce and Web Technologies, EC-Web 2016, held in Porto, Portugal, in September 2016, in conjunction with DEXA. Meer

60,99

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Kilian Stoffel

The Application of Fuzzy Logic for Managerial Decision Making Processes

gebondenEngels9783319540474 12-4-2017

This book addresses the latest research and applications of fuzzy management methods for business decisions. It showcases a broad set of applications and discusses topics such as measures for the quality of analytics outcomes in big data environments; how fuzzy management methods support the inclusion of human thinking and human behavior in decision making processes; how to generate better results with fuzzy management methods in cases of imprecise information; new personalization concepts enabled by fuzzy logic for the offering of customized products and services especially in the electronic market; and lastly the application of fuzzy analysis for executives using natural rather than computer language. Meer

60,99

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Kai Rannenberg

Privacy Technologies and Policy

paperbackEngels9783319447599 3-9-2016

This book constitutes the refereed conference proceedings of the 4th Annual Privacy Forum, APF 2016, held in Frankfurt/Main, Germany, in September 2016. Meer

60,99

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Designing the Digital Transformation

paperbackEngels9783319591438 23-5-2017

This book constitutes the proceedings of the 12th International Conference on Design Science Research in Information Systems and Technology, DESRIST 2017, held in May/June 2017 in Karlsruhe, Germany. Meer

60,99

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Bernardo Nicoletti

Agile Procurement

gebondenEngels9783319610818 2-10-2017

This book is the first of two volumes presenting a business model to add value through Procurement. Including several case studies of successful implementation, it demonstrates how the increasing complexity of the business environment requires a significant intervention on the management of processes and information within individual organizations and through inter-company relations. Meer

220,59

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Peter Gentsch

AI in Marketing, Sales and Service

gebondenEngels9783319899565 7-11-2018

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. Meer

61,99

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Mirko Marras

Advances in Bias and Fairness in Information Retrieval

paperbackEngels9783031093159 19-6-2022

This book constitutes refereed proceedings of the Third International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2022, held in April, 2022. Meer

78,99

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