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This edited collection offers a blend of comprehensive and extensive high quality research from global, highly reputed contributors. It covers issues related to establishment of brands, relevant niches such as service performance and social support, aviation and maritime industries, media relations, crisis branding and innovation. Meer
Operational research is a collection of modelling techniques used to structure, analyse, and solve problems related to the design and operation of complex human systems. Meer
Quantitative Methods in Supply Chain Management presents some of the most important methods and tools available for modeling and solving problems arising in the context of supply chain management. Meer
The Enterprise Operations Management Handbook provides the expert advice and guidance of hundreds of leading computing practitioners and consultants. Covering all major areas of enterprise operations management, this edition provides essential information for managing a modern, evolving data center. Meer
In this new and exciting seventh edition, Technology Management continues to provide R&D managers with essential insight and information to address the most important challenges and opportunities of their profession. Meer
The Shingo Enterprise Excellence Prize Model (SEEM) has exerted global influence over the ways that exceptional organizations formulate/deploy strategy with its focus on processes, Lean thinking, continuous improvement, innovation, workforce development, and supplier strategies. Meer
Mathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong foundation with solid coverage of college algebra, followed by topics in finite mathematics, and finally a careful treatment of applied calculus. Meer
Mathematics with Applications in the Management, Natural, and Social Sciences is an applications-focused text that helps you build a strong foundation with solid coverage of college algebra, followed by topics in finite mathematics, and finally a careful treatment of applied calculus. Meer
For courses in Graduate MIS, Decision Support Systems, and courses covering the principles of enterprise resource planning systems.
This text takes a generic approach to enterprise resource planning systems and their interrelationships, covering all functional areas of this new type of management challenge. Meer
An authoritative, case-based study of IS in business today Management Information Systems, 17th edition, Global Edition, helps your students to understand the connection between MIS and business performance. Meer
Were you looking for the book with access to MyStatLab? This product is the book alone, and does NOT come with access to MyStatLab. Buy the book and access card package to save money on this resource. Meer
For graduate and executive level MIS students, and practicing IS managers.
A thorough and practical guide to IT management practices and issues.
Managing Information Technology provides comprehensive coverage of IS management practices and technology trends for advanced students and managers. Meer
For graduate and undergraduate courses in IT management and IT strategy.
The authors utilize their years of working with companies on IT management / strategy to provide students with a practical look at the evolution of IT in business. Meer
Finite Mathematics and Calculus with Applications, Ninth Edition, by Lial, Greenwell, and Ritchey, is our most applied text to date, making the math relevant and accessible for students of business, life science, and social sciences. Meer
For first courses in operations research, operations management.
Covers a broad range of optimization techniques, including linear programming, network flows, integer/combinational optimization, and nonlinear programming. Meer
This book deals with the improvement of suppliers in order to increase a company's top and bottom-line. The enhancement of suppliers can be accomplished in a series of steps when conditions warrant intervention. Meer
Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. Meer
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