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Marketing Planning in a Total Quality Environment is a how-to book designed for the marketing practitioner. It provides detailed information on how to prepare and implement a marketing plan based in a total quality environment. Meer
Unmasking Project Management helps professionals in information technology (IT) and business identify successful approaches to management of information systems (MIS) that will work for their organizations and projects. Meer
The literature on equilibrium behavior of customers and servers in queuing systems is rich. However, there is no comprehensive survey of this field. Moreover, what has been published lacks continuity and leaves many issues uncovered. Meer
The international initiative on Enterprise Inter- and Intra-Organisational Integration (EI3-IC) had the objective to increase both international consen sus (IC) and public awareness on enterprise integration. Meer
Models & Methods for Project Selection systematically examines in this book treatment the latest work in the field of project selection modeling. The models presented are drawn from mathematical programming, decision theory, and finance. Meer
In this book Eileen Trauth peers inside the day-to-day work lives of the people who have been bringing about Ireland's transition from a small agricultural country to a healthy information economy. Meer
MICHEL GENDREAU AND PATRICE MARCOTTE As an academic, Michael Florian has always stood at the forefront of transportation research. This is reflected in the miscellaneous contributions that make the chapters of this book, which are related in some way or another to Michael's interests in both the theoretical and practical aspects of his field. Meer
The Palgrave Handbook of Research Design in Business and Management uses a new state-of-the-art research design typology model to guide researchers in creating the blueprints for their experiments. Meer
The National Science Foundation (NSF) is the leading sponsor of basic academic research in engineering, and its influence far exceeds its budget. We think NSF is at its best when it uses that influence to focus interest within the researcher community on critical new challenges and technologies. Meer
Professionals Making Judgments examines the role of judgment in professional work. The book makes the argument that too many studies of professionalism put emphasis on rational decision making. Meer
The purpose of the 3rd International Conference on Enterprise Information Systems (ICEIS) was to bring together researchers, engineers, and practitioners interested in the advances and business applications of information systems. Meer
Money, Banking, and the Business Cycle provides a comprehensive framework for analyzing these mechanisms, and offers a robust prescription for reducing financial instability over the long-term. Meer
Foresight and Innovation is a guide for readers that are interested about the future. The book introduces a concept of futurist thinking, which includes anticipating, innovating and communicating about the futures. Meer
Drawing on an international survey of over 1,000 business and executives, this book provides a management perspective on cloud technology. It outlines the need to know information for strategic decisions on cloud technology including its capabilities, how it can be implemented securely and the way forward for the next ten years. Meer
This book discusses new determinants for optimal portfolio selection. It reviews the existing modelling framework and creates mean-variance efficient portfolios from the securities companies on the National Stock Exchange. Meer
The marriage of neuroscience and the science of choice behaviour gave birth to neuroeconomics. Jan de Jong explores this new discipline, investigating the relationship between choice behaviour and brain activity, and the light that this sheds on our systems of reasoning. Meer
In an era of intense knowledge-based globalization and technology-based competition, the central role of networks, alliances and partnerships is now becoming recognized. Meer
“Everything should be made as simple as possible—but not simpler” Albert Einstein Traffic Theory, like all other sciences, aims at understanding and improving a physical phenomenon. Meer
Analysis and Modeling of Manufacturing Systems is a set of papers on some of the newest research and applications of mathematical and computational techniques to manufacturing systems and supply chains. Meer
Telecommunications Network Design And Management represents the state-of-the-art of applying operations research techniques and solutions across a broad spectrum of telecommunications problems and implementation issues. Meer
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