Marketing

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Pagina 75 van 1.742 resultaten

Balanced Brand

gebondenEngels9780787983093 10-2-2006

Companies usually assume if their sales are good, then their brand and reputation must be strong. But all too often, they don′t have a clear understanding of the values that drive brand and reputation and actually sustain long–term profitability and growth. Meer

32,88

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Art Weinstein

Handbook of Niche Marketing

PaperbackEngels9780789023308 1-12-2005

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer

87,66

Verwachte levertijd ongeveer 11 werkdagen

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Art Weinstein

Handbook of Niche Marketing

GebondenEngels9780789023292 5-12-2005

Get closer to tailor made marketing! Ever-changing customer needs and intense competition make it crucial for companies to find new, creative ways to attract and retain customers. Meer

184,29

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Malcolm Mcdonald

Malcolm McDonald on Marketing Planning – Understanding Marketing Plans and Strategy

paperbackEngels9780749478216 3-11-2016

47,79

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Chris Daffy

Creating Customer Loyalty – Build Lasting Loyalty Using Customer Experience Management

paperbackEngels9780749484309 3-4-2019

47,79

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Audrey Gilmore

Services Marketing and Management

PaperbackEngels9780761941583 15-5-2003

Provides a consideration of how services are conceptualized, designed and managed, creating the basis for an understanding of the multi-dimensional aspects of services. Meer

94,61

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Qualitative Market Research

paperbackEngels9780761972723 26-7-2002

Qualitative Market Research Meer

384,11

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

83,74

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,28

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DL Foster

Franchising for Free – Owning Your Own Business Without Investing Your Own Cash

paperbackEngels9780471625551 30-4-1988

Everything you need to know to get started. Franchising for Free If you′ve been considering buying a franchise business, but you′re not sure where to begin, this book will get you started. Meer

27,34

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AC Nielsen

Consumer–Centric Category Management – How to Increase Profits by Managing Categories Based on Consumer Needs

gebondenEngels9780471703594 29-12-2005

In some parts of the world, especially in developing markets, category management today remains a stretch goal a new idea full of untapped potential. Meer

66,18

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W Greshes

The Best Damn Sales Book Ever – 16 Rock–Solid Rules for Achieving Sales Success!

gebondenEngels9780471757283 4-4-2006

"Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals. Meer

23,19

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J Stanworth

The Barclays Guide to Franchising for the Small Business

paperbackEngels9780631174981 2-5-1991

Franchising is one of the most popular ways of starting or expanding a business. Although fraught with problems – large initial outlay, unsocial hours, lack of control – it can be highly profitable. Meer

42,59

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Marketing Management (Custom Edition)

PaperbackEngels9780655702603 5-5-2022

This custom edition is published for Macquarie University. Meer

68,14

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Marieke de Mooij

Consumer Behavior and Culture

GebondenEngels9780761926689 5-11-2003

Reviewing the myths of global marketing, this book explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behaviour. Meer

289,46

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Shay Sayre

Qualitative Methods for Marketplace Research

PaperbackEngels9780761922704 20-4-2001

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research. Meer

200,82

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Mike Grigsby

Advanced Customer Analytics – Targeting, Valuing, Segmenting and Loyalty Techniques

paperbackEngels9780749477158 3-10-2016

65,12

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David N. Barnett

Brand Protection in the Online World – A Comprehensive Guide

paperbackEngels9780749478698 3-12-2016

65,12

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Jean–noël Kapferer

Kapferer on Luxury – How Luxury Brands Can Grow Yet Remain Rare

gebondenEngels9780749479121 3-3-2016

203,83

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101 beïnvloedingstechnieken

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Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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101 beïnvloedingstechnieken

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

We moeten af van de ‘verkeerseritis’

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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Reserveer nu

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