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Wooing and Winning Business

paperbackEngels9780471253709 2-9-1998

35,66

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Dalrymple′s Sales Management

gebondenEngels9780470169650 17-7-2015

Easily accessible, real–world and practical, Dalrymple′s Sales Management 10e by Cron and DeCarlo introduces the reader to the issues, strategies and relationships that relate to the job of managing an effective sales force. Meer

361,88

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Kathy Bonk

Strategic Communications for Nonprofits

paperbackEngels9780470181546 19-9-2008

This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up–dated, nuts–and–bolts guide to helping nonprofits design and implement successful communications strategies. Meer

43,98

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CA Preston

Event Marketing – How to Successfully Promote s, Festivals, Conventions, and Expositions, 2nd Ed ition

gebondenEngels9780470891070 23-3-2012

A modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Meer

98,01

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P Baines

Introducing Marketing Research

paperbackEngels9780471497707 22-4-2002

The primary purpose of marketing research is to gather information which will allow your company or organisation to make better, more informed decisions. Meer

66,11

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JA Murphy

The Lifebelt – The Definitive Guide to Managing Customer Retention

gebondenEngels9780471498186 16-1-2001

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Meer

67,55

Verwachte levertijd ongeveer 16 werkdagen

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ESOMAR

Market Research Handbook 5e

gebondenEngels9780470517680 14-9-2007

The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. Meer

156,33

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G Antonides

Cases in Consumer Behaviour

paperbackEngels9780471987819 28-4-1999

Cases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour of European consumers. Meer

75,82

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CH Hsu

Marketing Hospitality 3e

gebondenEngels9780471348856 4-2-2002

Marketing Hospitality has helped thousands of students gain the knowledge they need to meet the competitive challenges of the hospitality industry. Now this Third Edition keeps the book in line with the latest developments in this rapidly changing field–with updated information, new case histories, and fresh examples drawn from a broad range of hospitality operations. Meer

208,96

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DJ Dalrymple

Basic Marketing Management 2e

paperbackEngels9780471353928 22-2-2000

Everything You Need to Create Effective Marketing Strategies! With its engaging writing style and clear presentation, this how–to book provides you with the core marketing management concepts that everyone must know to compete in today′s business environment. Meer

213,12

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S Rappaport

Listen First! Turning Social Media Conversations Into Business Advantage

gebondenEngels9780470935514 27-4-2011

"This superb book synthesizes the industry?s best thinking on the massive upside of listening. Listen First! is an invaluable resource for marketing executives and will help organizations create real competitive advantage. Meer

27,34

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Sean Kelly

Customer Intelligence

gebondenEngels9780470018583 18-11-2005

Developed from the authors′ experience working with firms seeking to build better business intelligence, Customer Intelligence is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. Meer

71,66

Verwachte levertijd ongeveer 16 werkdagen

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J Steel

Truth, Lies and Advertising – The Art of Account Planning

gebondenEngels9780471189626 16-3-1998

"Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity––an approach that gains access to consumers′ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising. Meer

55,09

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CD Schewe

The Portable MBA in Marketing 2e

gebondenEngels9780471193678 27-4-1998

Companies flying high on economic good times may be in danger of forgetting the business fundamentals that underlie their success. Increased focus on the bottom line, competitive strategies, and financial goals divert attention from the primary source of every company′s good fortune–the customer. Meer

91,14

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Arlene Davila

Latinos, Inc. – The Marketing & Making of a People

paperbackEngels9780520274693 5-10-2012

36,25

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G Kishel

Build Your Own Network Sales Business

gebondenEngels9780471536925 10-2-1992

The Wall Street Journal predicts that between 50–60% of all goods and services in the U.S. will be sold through network or multi–level marketing methods in this decade. Meer

53,69

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Database Marketing

gebondenEngels9780387725789 23-1-2008

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

204,99

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,76

Verwachte levertijd ongeveer 8 werkdagen

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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Audrey Gilmore

Services Marketing and Management

GebondenEngels9780761941576 15-5-2003

Provides a consideration of how services are conceptualized, designed and managed. This book explores the effect of organizational structures, management styles, internal marketing and management competencies on service management decision making and implementation. Meer

269,93

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101 beïnvloedingstechnieken

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101 Beïnvloedingstechnieken - Dit boek geeft je de controle

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101 beïnvloedingstechnieken

Nieuw in Marketing

Aanbiedingen in Marketing

TOP 5 Marketing

Online magazine

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

We moeten af van de ‘verkeerseritis’

Word B2B meesterverleider - Praktische gids die je salesaanpak

AI-personalisatie strategie - Werken aan klantbeleving 2.0 in marketing, sales en service

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