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Pagina 66 van 1.742 resultaten

Sports and City Marketing in European Cities

PaperbackEngels9781138254824 27-2-2017

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. Meer

71,77

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Kumar

Marketing Research, Thirteenth Edition

paperbackEngels9781119497585 6-8-2020

175,67

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GV Smith

Trademark Valuation, Second Edition – A Tool for Brand Management

gebondenEngels9781118245262 17-1-2014

A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. Meer

118,88

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M Jensen

Setting Profitable Prices + Website – A Step–by–St ep Guide to Pricing Strategy––Without Hiring a Consultant

paperbackEngels9781118430767 12-3-2013

Time–tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important and difficult marketing problems companies face when launching new products. Meer

53,69

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Data Mining for Design and Marketing

PaperbackEngels9781138113473 7-6-2017

Data Mining for Design and Marketing shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. Meer

99,68

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K Leroux Miller

Content Marketing for Nonprofits – A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

paperbackEngels9781118444023 18-10-2013

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention? In her follow–up to The Nonprofit Marketing Guide: High–Impact, Low–Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Meer

49,54

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

GebondenEngels9781138042148 23-1-2018

This is a user-friendly textbook that covers qualitative, quantitative and social media methods, providing tourism, hospitality and events students and course leaders with an accessible guide for learning and teaching marketing research. Meer

217,69

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Bonita Kolb

Marketing Research for the Tourism, Hospitality and Events Industries

PaperbackEngels9781138042162 29-1-2018

67,25

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M McDonald

Marketing Plans – A Complete Guide in Pictures

paperbackEngels9781119943136 3-2-2012

An imaginative, witty, original but deadly serious introduction to all the concepts you need in marketing today. Successful executives know that marketing as a process and an orientation is a necessity for understanding where a company needs to go and how to get there. Meer

28,74

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Ruvio

Consumer Behavior 1st Edition

paperbackEngels9781119912415 19-2-2024

113,26

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Vijay Mahajan

The Arab World Unbound

gebondenEngels9781118074510 4-9-2012

An expert′s guide to exploring business opportunities in the burgeoning Arab marketplace This groundbreaking book reveals the myriad opportunities presented by the Arab World′s market of 350 million consumers, who collectively wield the ninth–largest economy in the world. Meer

43,98

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J Morgan

Brand Against the Machine – How to Build Your Brand, Cut Through the Marketing Noise and Stand Out from the Competition

gebondenEngels9781118103524 16-12-2011

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life–long customers. Meer

27,34

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JS McKean

Customer′s New Voice – Extreme Relevancy and Experience through Volunteered Customer Information

gebondenEngels9781119002321 14-11-2014

Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer′s New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. Meer

49,53

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P Lancaster

Small Business Marketing For Dummies

paperbackEngels9781118730775 13-12-2013

Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message – all at little or no cost. Meer

24,56

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Franchising Hospitality Services

GebondenEngels9781138148734 1-9-2016

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. Meer

188,80

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Vajre

Account–Based Marketing For Dummies

paperbackEngels9781119224853 27-5-2016

Grow your account list with an effective account–based marketing strategy Buyers have changed the B2B marketing game. Account–Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever–changing demands. Meer

31,50

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D Stewart

The Marketing Pathfinder – Key Concepts and Cases for Marketing Strategy and Decision Making

paperbackEngels9781119961765 29-8-2014

Dozens of lively international case studies that help readers put core marketing principles in a real–world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. Meer

49,53

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E Berridge

Customer Obsessed – A Whole Company Approach to Delivering Exceptional Customer Experiences

gebondenEngels9781119326038 22-11-2016

Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting–edge handbook for customer experience. Meer

30,12

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M Seid

Franchise Management For Dummies

paperbackEngels9781119337287 2-6-2017

McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well–known franchises in America and beyond. You′ve probably sometimes wondered how so many of them could exist, how they manage to stay in business, and how they continue to thrive. Meer

31,50

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RF Hartley

Marketing Mistakes and Successes, Twelfth Edition (WSE)

paperbackEngels9781118078464 14-2-2014

Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Meer

116,04

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Nieuw in Marketing

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De Grote Marketing Reset - AI geeft je superkrachten

101 Beïnvloedingstechnieken - Dit boek geeft je de controle

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