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Geoffrey Moore

Crossing the Chasm

ingenaaidEngels211 blz.9781841120638 2e druk

Geoffrey Moore, expert op het gebied van hightech en communicatie, beschrijft op welke wijze nieuwe producten succesvol kunnen worden geïntroduceerd in steeds kritischer wordende markten. Meer

25,96

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Merle Crawford Anthony Di Benedetto

ISE New Products Management

paperbackEngels9781260575088 12e druk 10-3-2020

'Crawford's New Product Management 12e' provides the management approach to teaching new products, with the perspective of marketing. Meer

86,62

60,95

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Ira J. Haimowitz

Data Analytics for Business

GebondenEngels9780367281502 20-12-2022

170,19

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Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

Essentials of Marketing Research

PaperbackEngels9780357033937 22-8-2018

119,56

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How to Market Computers and Information Technology

paperbackEngels9780333608142 18-6-1994

How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation. Meer

68,68

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Emilio Cvitkovic

Competition

gebondenEngels9780333572191 8-12-1992

The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'. Meer

127,88

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James Harkin

Niche

PaperbackEngels9780349123004 2-8-2012

Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail Meer

16,24

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Basic Marketing Research

PaperbackEngels9780357901847 26-7-2023

111,76

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Ira J. Haimowitz

Data Analytics for Business

PaperbackEngels9780367281489 20-12-2022

53,15

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Essentials of Marketing Research

PaperbackEngels9780273724339 11-4-2013

Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level. Meer

107,74

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Cheryl Nakata

Beyond Hofstede

gebondenEngels9780230202399 16-7-2009

Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Meer

127,88

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P. Kitchen

Integrated Brand Marketing and Measuring Returns

gebondenEngels9780230577343 7-7-2010

A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. Meer

64,43

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Tim Calkins

Breakthrough Marketing Plans

paperbackEngels9780230340336 21-12-2012

Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. Meer

47,51

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Stephen P. Robbins

Marketing Research with SPSS

PaperbackEngels9780273703839 10-4-2008

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. Meer

107,74

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Advertising

PaperbackEngels9780273760894 1-10-2012

If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising. Meer

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Emotional Decisions – Trade off Difficulty and Coping in Consumer Choice

paperbackEngels9780226534336 3-10-2001

21,28

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Market Research Best Practice

gebondenEngels9780470065273 23-2-2007

Market Research Best Practice is a compilation of the best discussion papers, case studies and methodologies from the ESOMAR publishing and event programme over the last decade and more. Meer

99,47

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Database Marketing

gebondenEngels9780387725789 23-1-2008

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Meer

204,99

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ASIAN BRANDING GREAT WAY TO FLY

PaperbackEngels9780130664662

Asian Branding is the first definitive guide on how to build global power-brands within Asia. Meer

52,54

(MB) CB:0/0 MB:0 BS:2

Methods in Consumer Research, Volume 1

GebondenEngels9780081020890 4-1-2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. Meer

253,-

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