Smart Things to Know About E–Business
E–Business
Paperback Engels 2002 9781841121697Samenvatting
Smart Things to Know About E–Business is the latest volume in a revolutionary series that offers a completely new learning experience for hassled business people. This book delivers an insightful introduction to the fundamentals of e–business as well as actual experiences and practical cutting edge tips from today′s hottest gurus. Readers will benefit enormously from such clever features as "Smart Things to Say"; "Great answers to tough questions"; "Killer questions"; "Smart Voices" and "Smart people to have on your side". The business world is buzzing with breakthrough ideas about everything from e–commerce and branding to strategy, change and customers. Smart brings these ideas together to equip the next generation of e–business hotshots with the secrets of success.
Michael J. Cunningham is the President and CEO of the Harvard Computing Group in Boston, Massachusetts.
Specificaties
Lezersrecensies
Inhoudsopgave
<br />
<br /> Preface
<br />
<br /> E–Business –
<br /> The History of the Internet "So Far"
<br />
<br /> Think E–Business –
<br /> Think Change!
<br /> E–Business Technologies that Matter
<br />
<br /> Electronic Consumers –
<br /> Attracting. Predicting ang Engaging them
<br />
<br /> B2B –
<br /> Business–to–Business E–Business (It′s Not Just About Consumers)
<br />
<br /> Building Your Own Strategy
<br />
<br /> Making It Happen –
<br /> Doing E–Business
<br />
<br /> Using Technology in the Enterprise –
<br /> How Executives can Change Their Organisations
<br />
<br /> Recommended Reading
<br />
<br /> Glossary
<br />
<br /> Index
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan