JW Gilley
Marketing HRD Within Organizations – Enhancing the Visibility, Effectiveness & Credibility of Programs
Enhancing the Visibility, Effectiveness, and Credibility of Programs
Gebonden Engels 1992 9781555424022
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Boost the image of your HRD department and carve a solid niche in the organizational chart for your position.
Discover how to:
∗ Heighten the visibility of HRD
∗ Earn employee commitment to your programs
∗ Ensure that your programs are cost–effective and contribute to the bottom line
This handy guide explains how to use a range of marketing tools including client research, cost/benefit analyses, and promotional techniques to implement a strategic HRD marketing plan.
Specificaties
ISBN13:9781555424022
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:264
Uitgever:John Wiley & Sons
Hoofdrubriek:Personeelsmanagement, Algemeen management
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
1. Why HRD Professionals Must Be Marketing Oriented
<br /> 2. Placing the Organization′s Needs First: Meeting Expectations for HRD
<br /> 3. Generating Interest and Participation in Training
<br /> 4. Initiating a Strategic Marketing Plan for HRD: The First Steps
<br /> 5. Market Research and Segmentation: Offering the Right Program at the Right Time
<br /> 6. Setting Program Prioroties and Allocating Limited Sources
<br /> 7. Weighing the Costs and Benefits of Proposed Programs
<br /> 8. Raising the Visibility of HRD Within the Organization
<br /> 9. Communicating the Values and Benefits of HRD Persuasively
<br /> 10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully
<br /> 2. Placing the Organization′s Needs First: Meeting Expectations for HRD
<br /> 3. Generating Interest and Participation in Training
<br /> 4. Initiating a Strategic Marketing Plan for HRD: The First Steps
<br /> 5. Market Research and Segmentation: Offering the Right Program at the Right Time
<br /> 6. Setting Program Prioroties and Allocating Limited Sources
<br /> 7. Weighing the Costs and Benefits of Proposed Programs
<br /> 8. Raising the Visibility of HRD Within the Organization
<br /> 9. Communicating the Values and Benefits of HRD Persuasively
<br /> 10. Putting Plans into Action: Sixteen Steps for Marketing HRD Successfully
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Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan