M. Freyssenet,
K. Shimizu,
G. Volpato
Globalization or Regionalization of the American and Asian Car Industry?
Paperback Engels 2003 9781349510009
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the American and Asian car industry.
Specificaties
ISBN13:9781349510009
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
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Inhoudsopgave
Foreword; M.Freyssenet & Y.Lung Introduction: The Diversity of Internationalization Strategies and Trajectories Of the Automobile Sector Firms; M.Freyssenet, K.Shimizu & G.Volpato Internationalization of American & Asian Automobile Firms; B.Jetin The Twin Internationalization Strategies of US Car-makers: GM and Ford; G.Bordenave & Y.Lung Internationalization of American Car Service Companies and Change in Distribution; B.Jullien Maverick at the Age of Mega-merger? Toyota's Global Strategy; K.Shimizu Nissan: From a Precocious Export Policy to a Strategic Alliance; H.Kumon Honda, an Independent Global Car Company, Out of the 'Four Million Units Club'; K.Shimokawa The Chance for Periphery Market Players; M.Chung Conclusion; M.Freyssenet & Y.Lung
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