C. Diniz
The Luxury Market in Brazil
Market Opportunities and Potential
Paperback Engels 2014 9781349492459
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.
Specificaties
ISBN13:9781349492459
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
1. The Luxury Universe 2. The Global Luxury Market 3. The Luxury Market in Brazil 4. Who Are the Luxury Consumers in Brazil? 5. Communication, Advertising and Events 6. Distributing Luxury Products and Services in Brazil 7. The Wealthiest and Most Powerful Cities in Brazil 8. Challenges for the Luxury Market in Brazil 9. The Potential of the Brazilian Luxury Market 10. Successful Brazilian Enterprises 11. The Future for Brazil and Its Luxury Market 12. How to Participate in This Market, as an Entrepreneur or an Employee 13. Conclusion
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan