T. Morris,
S. Goldsworthy
Public Relations for Asia
Paperback Engels 2007 9781349361908
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
Specificaties
ISBN13:9781349361908
Taal:Engels
Bindwijze:paperback
Uitgever:Palgrave Macmillan UK
Lezersrecensies
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Inhoudsopgave
PART 1: CONTEXT AND THEORY Context Theory Ethics PART 2: THE STRATEGY AND PLANNING OF PR Intro Issues And Audience Analysis Objectives And Overall Plan Structure Strategy In-House Or Consultancy Tactics Action Crisis Management Results/Research PART 3: PR SKILLS How to Write a Press Release How to Write a Feature How to Do a Media Interview How to Call a Journalist How to Generate Creative Ideas How to Design an Online Press Office How to Exploit New Media How to Plan and Run PR Events Internal Communications How to Stand Up and Present How to Write a Good Speech/Talk Briefing Design Work Using Language and Images to Influence People PART 4: CONCLUSION The Future of PR
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan