Coping with Retail Giants

Name: Coping with Retail Giants
Author: A. Coskun Samli

Gaining an Edge Over Discounters

Gebonden Engels 2015 9781137476333

Verwachte levertijd ongeveer 9 werkdagen

127,84

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Samenvatting

Coping with Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector.

Specificaties

ISBN13:9781137476333

Taal:Engels

Bindwijze:gebonden

Uitgever:Palgrave Macmillan US

Hoofdrubriek:Strategisch management, Organisatiekunde, Strategisch management

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Inhoudsopgave

Dedication Preface Acknowledgements About this Book Introduction 1. Pre-opening Preparations 2. Retail Marketing Strategy Development 3. Fitting into Multi-Layered Retail Competition 4. Major Trends in the Retailing Sector which Independents Must Know 5. The Retail Evolution 6. Capitalizing on Market Potentials 7. Consumer Behavior and Retail Strategy Appendix to 7 The High Touch Effect 8. Strategy Alternatives 9. Developing Measuring, and Managing Store Image 10. People are our Strength 11. We Must Communicate with our Market 12. Developing a Merchandise Mix 13. Pricing Strategies 14. Being Connected to a Supply Chain 15. Store Performance Evaluation Postscript