Jim Blythe
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Boeken van Jim Blythe
Jim Blythe
Business Continuity Management
Geschreven door Michael Blyth - één van 's werelds belangrijkste consultants op het gebied van management - geeft dit boek kostenbewuste ondernemers een gestructureerde, duurzame en geteste blauwdruk voor het ontwikkelen van een geïndividualiseerd en strategisch bedrijfscontinuïteitsprogramma.
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Jim Blythe
Key Concepts in Marketing
The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing.
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Jim Blythe
Principles and Practice of Marketing
With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging them to think critically about key topics such as digital technologies, globalization and being green.
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Jim Blythe
Marketing
Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with course requirements.
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Jim Blythe
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.
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