Nadine Scholz
The Relevance of Crowdfunding
The Impact on the Innovation Process of Small Entrepreneurial Firms
Paperback Engels 2015 9783658098360
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
Specificaties
ISBN13:9783658098360
Taal:Engels
Bindwijze:paperback
Aantal pagina's:98
Uitgever:Springer Fachmedien Wiesbaden
Hoofdrubriek:Algemeen management, Strategisch management, Inkoop en logistiek
Lezersrecensies
Wees de eerste die een lezersrecensie schrijft!
Inhoudsopgave
The Crowdfunding Phenomenon.- Perspectives of Crowdfunding on the Innovation Process.- Research Design for the Empirical Study.- Critical Actors and Their Drivers in the Crowdfunding Ecosystem.- New Dynamics in the Innovation Process.
Anderen die dit kochten, kochten ook
-
Ethan Mollick€ 26,50 -
Willem J.M.I. Verbeke€ 23,99
-
Erin Meyer€ 24,55
-
Raymond Noë€ 86,58
-
William Burghout€ 24,95
-
Frank Weijers€ 12,00
Rubrieken
- advisering
- algemeen management
- coaching en trainen
- communicatie en media
- economie
- financieel management
- inkoop en logistiek
- internet en social media
- it-management / ict
- juridisch
- leiderschap
- marketing
- mens en maatschappij
- non-profit
- ondernemen
- organisatiekunde
- personal finance
- personeelsmanagement
- persoonlijke effectiviteit
- projectmanagement
- psychologie
- reclame en verkoop
- strategisch management
- verandermanagement
- werk en loopbaan